The GreenBerry logistics platform, located near Bourges and acquired by TwentyTwo Real Estate on behalf of TwentyTwo Real Estate Fund lll, will soon be home to the French division of Haier Europe, the world leader in major household appliances*, which includes the Candy, Hoover, Rosières and Haier brands.
The 79,595 m² platform, located at La Chapelle St Ursin near Bourges (Centre-Val de Loire), will be delivered and partially occupied by Haier Europe teams in the 1st quarter of 2024. Haier Europe has signed a 12-year fixed lease with future state of completion for 46,341 m².
The site was acquired by TwentyTwo Real Estate on July 12, 2022, to meet the demand for large-scale grade A warehouse areas in France. Its location on the A71, in the heart of the country, offers a strategic location for this European distribution player.
GreenBerry features excellent technical and environmental specifications. The site is BREEAM Very
Good certified and complies with the commitments of the Afilog charter. Starting in 2025, the platform will house a solar panel power plant on its roof with a capacity of 8.6 MWh.
In addition, photovoltaic shading systems will also be installed on its parking lots, whose electricity production will be dedicated to tenants, thereby contribute to the decarbonization of their supply chain.
Nicolas Lutgé, Director of Commercial Asset Management at TwentyTwo Real Estate comments: “We are very pleased with this pre-commercialization to Haier Europe, which has chosen the GreenBerry platform, a latest-generation site, centrally-located, to revitalize its strategic distribution plan and better support its deployment in the French market.
Charles-Alain Labit, Logistics Director for Haier Europe in France, comments: “By relocating our logistics activities to the new GreenBerry site, our teams will benefit from ideal working conditions and ultra-modern facilities to generate first-rate logistics performance and customer service quality. This further step in our strategy of transformation towards operational excellence also enables the Group to pursue its growth strategy on the French market, and confirms its ambitions to become the leader in large household appliances, while ensuring a zero-distance approach to its consumers”.
Following this commercialization, TwentyTwo Real Estate will plant 4,631 trees in Turquestein-Blancrupt, Moselle. As part of its commitment to protecting biodiversity and in line with its ESG approach, the Group has undertaken to support Reforest’Action’s forestry projects by helping to finance the planting of trees for any surface commercialization on assets held by its funds under management.
*Source Euromonitor International Limited: Household appliances 2023, % unit share, 2022 volume sales data.